Consumer Cellular Launches the Doro 345 and 410 for Seniors
October 20, 2009 12:56 PM | Interesting | Comments (0)
Consumer Cellular, a nationwide provider of cellular phones and services, is expanding its product line to include two senior-friendly cell phones designed by Doro, an award-winning Swedish company with more than 30 years of product design experience. With enlarged, raised buttons and easy-to-read display text, the Doro PhoneEasy 345 and 410 cell phones offered exclusively by Consumer Cellular make dialing and text messaging simple for all users. Doro develops features that make using phones simpler, like large, contoured separated buttons for easier dialing. While well-suited for those with special needs, the Doro PhoneEasy 345 and 410 are also more contemporary and stylish than other models on the market. The phones also feature an alarm clock, FM radio, calculator, flashlight and games, which can be turned off for a simpler menu. |  |
The Doro PhoneEasy 345 is a basic, bar-style phone, while the 410 features a clamshell flip design and is available in black and white. Other features of the Doro PhoneEasy models include:
- Affordable
- Doro PhoneEasy 345: $40 (plus $35 activation fee)
- Doro PhoneEasy 410: $50 (plus $35 activation fee)
- Two-way speakerphone
- Phonebook with up to 300 entries
- SMS text messaging
- Emergency text-message alerts and call list
- Option to hide unwanted functions
- Lightweight; handset weight including batteries
- Soft-touch coating for better grip
Older Americans are sophisticated, informed consumers looking for functionality, but these needs are rarely met in their cell phones (2009 Consumer Electronics Association and TNS Compete study):
- 64 percent of people aged 60 and older say that consumer electronics have too many features
- 33 percent of senior citizens are living with hearing impairments
Designed with active seniors in mind, Consumer Cellular's Doro phones accommodate reduced dexterity, hearing loss and decreased vision.
Doro PhoneEasy 345
Doro PhoneEasy 410
For more information visit http://www.consumercellular.com.
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