France and Singapore Have Lowest Prices for Mobile Broadband Plans
October 25, 2009 1:48 PM | Interesting | Comments (0)
 “ABI Research expects the price of mobile data to fall in emerging regions where network capacity is still under-used,” says ABI Research analyst Bhavya Khanna. “However, in developed markets with high levels of smartphone penetration, operators will have to rethink their current pricing strategies of high or unlimited data download plans, as data usage has grown exponentially.” |
Some countries have already seen the introduction of innovative pricing plans, including pricing by time rather than data downloaded. For example, mobile data plans in Italy and The Philippines allow for unlimited downloads, but with a limited amount of available time per month.
Vendors must also ensure that their price plans remain transparent and fair. Consumers and watchdogs have complained about excessive and uncapped data costs for users who unknowingly exceed their allotted maximum download limit. This can be mitigated by the use of data caps above which users cannot continue downloading, or through informative advertising detailing the number of web pages or online videos represented by a given data package.
ABI Research’s “Mobile Data Pricing Database” tracks mobile data pricing for both handset use and USB modem across 27 countries worldwide. The database includes information about data pricing plans by carrier, as well as a cross country comparison of the lowest cost plan for downloading 3GB of data.
It is a component of the Mobile Consumer Research Service, which also includes Research Reports, Research Briefs, other Market Data products, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
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