• My Phone and Windows Marketplace for Mobile.

• My Phone is a free service that helps people back up and manage photos, applications and other content from their phone or PC, as well as restore information in the event of a lost phone.
• Windows Marketplace for Mobile is an online library of business and leisure mobile applications, as well as games,  that customers can buy and download directly to their phones.

Windows phones are designed to keep people connected to their business e-mail, calendar and contacts, as well as helping people stay in touch with friends and family with voice, instant messaging, photo and video sharing and social networking.

The launch of the Windows phone brand signals a major evolution in the company’s mobile strategy from being purely a platform provider to delivering both a great platform and end-to-end experiences and choices through software and services, including a broad portfolio of applications and support from the developer community. The branding will also make it easier to find Windows phones in stores.

The new phones are available with a wide variety of styles and features, including full physical QWERTY keyboards, touch screens or both. Windows phones offer more choices of mobile operators and phone styles than any other mobile platform on the market. Manufacturers include Acer, HP, HTC Corp., LG Electronics, Samsung, Sony Ericsson and Toshiba Corp.

The HTC Pure, for example, is engineered for one-hand use, and has a touch screen, a 5-megapixel camera, expandable memory and ambient-light sensor. The HTC Tilt 2 features a high-resolution, 3.6-inch widescreen display and full slide-out QWERTY keyboard, GPS technology, and gravity, proximity and ambient-light sensors. And the Samsung Intrepid features a slim design and full QWERTY keyboard, plus a touch screen for added flexibility, stereo Bluetooth wireless technology, a 3.0-megapixel camera and GPS technology.

Microsoft and its partners now deliver a variety of Windows phones for people to choose from in several regions:

In North America:

• HTC Pure from AT&T
• HTC Imagio from Verizon Wireless
• Samsung Intrepid from Sprint, available Oct. 11, 2009
• HTC Tilt 2 from AT&T, available in the coming weeks

A Single Phone for Work and Play

Windows phones offer the familiarity of Windows software, with mobile versions of Windows Live, Microsoft Office, Windows Internet Explorer and Windows Media Player. People can access their work and personal e-mail accounts, surf the Web, look at a PowerPoint presentation, read a Word document or review an Excel spreadsheet.

The phones come with enhanced touch capabilities, including the ability to recognize a standard set of gestures, and Internet Explorer Mobile, a new, more PC-like browser that comes with Adobe Flash Lite support for better rendering and can log onto secure Web sites, so users can bank online or connect to their corporate networks.

With Windows Live on their phones, users can keep track of friends through Facebook, Twitter, MySpace or Windows Live. They can upload photos and videos taken with the phones to a Facebook or MySpace page, or have video chats with friends. And they can have access to all their e-mail accounts — Windows Live Hotmail, Yahoo! mail, Gmail, Outlook Mobile and more — with auto updates so they don’t have to keep signing in to refresh.

My Phone and Marketplace

Microsoft is supporting the new phones with two new services. The first, Windows Marketplace for Mobile, is an online library of business and leisure mobile applications, as well as games, that customers can buy and download directly to their phones.

The second service, My Phone, lets people sync and back up information on their phones, such as contacts, appointments, messages, photos and videos — to a password-protected Web site. The free service is especially useful when a phone is lost, which happens 12 million times per year in the U.S., according to Microsoft surveys. My Phone premium service can ring the phone, even if it’s set to vibrate; show on a map where the phone was the last time it synchronized with the network; remotely lock the phone if it’s been stolen; and even remotely wipe the phone’s memory to protect personal data. If people need to replace the phone, My Phone can transfer to the new phone all the data that had been backed up from the lost phone.

People can personalize their Windows phones, outfitting them with apps and games from Windows Marketplace for Mobile. They can personalize the wallpaper on the home screen with their own photos and colors, or designs created by top designers such as Isaac Mizrahi, then further customize the home screen with widgets and plug-ins that show updates from their favorite Web services, tweets, sports scores, stock quotes, news, weather reports, etc.