mOcean Mobile Announces Free Mobile Ad Platform
October 6, 2009 10:05 AM | Interesting | Comments (0)
 The mOcean for Apps platform will allow mobile application developers to manage their own ad inventories with a full suite of features, including targeting, analytics, reporting, and yield optimization. Developers will also be able to use part of their ad revenue to push promotions for their own applications back out to smartphone users, with the help of aggressive marketing incentives from mOcean Mobile, in order to drive inbound traffic and downloads for their app. | |
In addition, developers can fill their own unused inventory with a stream of ads from the top mobile ad networks by downloading an expanded set of SDKs. The mOcean for Apps ad serving system will be available for all major mobile development platforms, including the iPhone App Store, Android Market, Nokia Ovi Store, Palm Pre App Catalog, Windows Marketplace for Mobile, and BlackBerry App World.
“Ninety-nine percent of applications fly below the radar. Unless you’re in the top 25, or being promoted on iTunes, it’s very hard for developers to drive traffic to their apps,” said Gwozdz. “We are offering a solution to this problem that will boost app downloads and provide a powerful marketing co-op program, while helping developers increase ad revenue at the same time.”
Use of mOcean for Apps will be free, with a premium version of the platform available for expanded yield optimization functionality. Developers can start signing up today at www.mOceanMobile.com. The first 5000 applications/developers to sign up qualify for a mOcean Mobile co-op marketing program that will help promote their apps.
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