Volkswagen Launches the 2010 GTI via the App Store
October 23, 2009 7:16 AM | Apple | Comments (0)
Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the all-new 2010 GTI. This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully-customized inside and out. |  |
U.S.-registered players enjoying the action of the Real Racing GTI App will be challenged to put their skills to the test for a chance to win one of six limited-edition 2010 GTI models. The more they play, the more chances they have to win. Each week for six consecutive weeks beginning today, one player will be chosen to win the ultimate racing prize: the exclusive GTI MkVI, an individually-numbered, specially-tuned version of the legendary hatchback. Each model includes the GTI's 2.0T 200hp four-cylinder engine, a performance tuned suspension finished with black, Volkswagen motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and unique stitching in the front headrests. For more information on the competition please visit: www.vw.com/RealRacingGTI.
Given the ever-increasing prominence of social networking in the lives of the games' target consumers, Real Racing GTI includes several features designed to foster social connectivity. These include the ability of players to send messages to their competitors via Twitter and to capture and upload videos of their best laps to the game's YouTube channel for international bragging rights. Additionally, GTI MkVI buyers will also be able to configure their vehicles, modeled after the six prize cars, at participating Volkswagen dealerships throughout the U.S.
The Real Racing GTI App is available for free from the App Store on the iPhone and iPod touch or at www.itunes.com/appstore/. No purchase is necessary to enter the contest, which officially ends on December 2 at 11:59PM.
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