1 in 5 in US and Western Europe Access the Internet via Cell Phone

Strategy Analytics has found that almost one-in-five users in the US and Western Europe now accesses the internet from their cellphone at least once a week. In, “Smartphone Owners Lead Rise in Mobile Internet Usage,” Strategy Analytics predicts that in 2013, Smartphones will account for 60% of all mobile internet users in the US. This report examines the behavior of existing mobile internet users in the US and Western Europe, including:
how often they use mobile internet;
the duration of mobile internet sessions; and
which sites they visit.

“Mobile internet usage is being driven by Smartphone owners—in particular, Apple iPhone owners. Three-quarters of iPhone owners use the internet on their phone every day,” comments Paul Brown, Senior User Experience Analyst at Strategy Analytics.

Analyst Christopher Dodge adds, “Mobile internet browsing time is also on the rise. Compared to 2008, respondents spend a greater proportion of their time visiting non-operator portals, social network sites and tools and utilities on their mobile phone.”


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1 in 5 in US and Western Europe Access the Internet via Cell Phone

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