Google Analytics Now Available for Mobile Applications
November 4, 2009 9:56 AM | Google | Software | Comments (0)
| Google recently introduced expanded mobile reporting features in Google Analytics to help developers monitor how people are using specific parts of their iPhone and Android applications. The same Google Analytics reports that provide insights into website traffic and engagement are now available for mobile apps. Redfin, an online brokerage for buying and selling homes, recently tested Google Analytics on their mobile application. (See video to the right). According to Google, "As with websites, there are two basic categories of user interaction you can track: page views and events. Since mobile apps don't contain HTML pages, developers simply determine when their apps should trigger page view requests. Google Analytics then aggregates this data in the Content reports to display the number of visits, session length and bounce rates. The data gives insight into how your users interacted with the app. |
Developers can also track visitor actions that don't correspond directly to page views using Event Tracking. These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development."
To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.
To get started using Google Analytics to understand and optimize how people use your iPhone or Android mobile app, check out the SDK and technical documentation.
Google Analytics for Mobile Applications Screen Shots
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