Google to Acquire AdMob (a Provider of Mobile Ad Display / Technology) - Cell Phone Digest

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Google to Acquire AdMob (a Provider of Mobile Ad Display / Technology)

November 9, 2009 1:21 PM | Google | Comments (0)

Google Inc. today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock. This acquisition will enhance Google's existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area.

The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this ecosystem continues to grow, the company expects these new marketing media to offer significant benefits:
Advertisers will be better able to engage mobile users with AdMob's ad formats
Publishers and developers will be able to monetize their content more effectively, which has benefits for the wider mobile ecosystem
Users will see more relevant ads and ultimately get access to more ad-supported content and applications - improving their mobile experience

Both companies have approved the transaction, which is subject to customary closing conditions.

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