Multicast Announces Live Streaming and On Demand Video for iPhone / iPod
November 13, 2009 10:13 AM | Apple | Cell Phone TV | Services | Comments (0)
| Multicast Media Technologies, Inc., announced today the addition of live streaming and on-demand video for the iPhone and iPod Touch to its comprehensive, hosted Multicast Media Suite solution. A market leader in live Internet broadcasts and on-demand video, Multicast is the first online video platform provider to offer the complete set of functionality needed to transcode, manage, deliver and display content on the iPhone. With the new version, Multicast is opening new channels of communication for companies to deliver interactive rich media content directly to their staff, prospects, members, and customers. According to Nielson Online, there were 6.4 million iPhone users in the United States as of April 2009. Of the total number of users, 2.6 million people watched a video on their iPhone, and 16 percent were moved to action through mobile advertising. |  |
iPhone streaming capabilities create a new world of information sharing opportunities. With Multicast, organizations are able to promote products and services without the time and expense of developing a specialized iPhone app; deliver visually-oriented training materials to a mobile workforce; and extend existing mobile marketing initiatives to leverage rich media content.
With Multicast Media Suite, people who want to publish to the iPhone or iTouch can easily:
- Upload video files and, if needed, convert them to MP4 files to play on the iPhone
- Create and manage a library of video and rich media assets
- Use an efficient, four-step workflow for creating live and on-demand projects
- Create a branded viewing experience for live and on-demand content
- Provide clients with access to content via a link that places an application onto the iPhone (organizations do not have to develop their own applets or make applets available via Apple’s App Store)
- Review data about viewing audiences, popularity of videos and other metrics in an analytics dashboard
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