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Yahoo! Launches Advanced Mobile Homepage for U.S. Hispanic Market

November 12, 2009 10:26 AM | Yahoo | Comments (0)


Yahoo! today released Yahoo! Mobile en Español, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer, delivering a highly engaging mobile Internet experience and setting a new industry standard.

Available across more than 1,900 mobile device models, Yahoo! Mobile en Español (visit http://espanol.yahoo.com from a mobile device) simplifies and enhances the mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience, keeping the things they care about at their fingertips, and enhancing their ability to:
 

  • Discover via results from Yahoo!'s award-winning mobile Search, editor-selected content, and U.S. and global news content presented in Spanish, including the “América Latina” news section, which provides relevant content from the Latin American region.
  • Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions.
  • Stay informed by bringing favorite Web content —sports, news, local information, RSS feeds, weather, stocks, horoscopes, and more — to a single location.
Yahoo! Mobile en Español will enable marketers to reach the U.S. Hispanic audience with highly targeted advertisements through a variety of mobile advertising opportunities and advertising formats. With some of the highest quality inventory available and a highly engaged audience, Yahoo! is focused on working with brands to engage with their target demographic with the right message in the right place at the right time.

Yahoo!’s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month. To begin your Yahoo! mobile experience, visit http://m.yahoo.com on your mobile phone. For the U.S. Hispanic mobile homepage, visit http://espanol.yahoo.com on your mobile phone.



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