Singapore's SingTel Launches the Motorola Android Powered DEXT
January 21, 2010 11:01 AM | Motorola | Comments (0)
Motorola, Inc. and Singapore Telecommunications Ltd (SingTel) introduced in Singapore a unique mobile service platform with the launch of Motorola DEXT, Motorola's first Android-powered device.
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Following a string of successful and acclaimed launches of its new generation of Android-powered smartphones in North America and Europe, Motorola brings the DEXT to Singapore customers looking for an easy, intuitive and smart way to manage their work and social lives - all with the touch of a finger. Plus, users will have access to more than 18,000 applications through Android Market, as well as the ability to search Google right from the homescreen.
SingTel will offer a newly created value-added service, mSocial, priced at S$5.35 per month for consumers to enjoy unlimited local mobile data using the MOTOBLUR platform. These include photo uploads, postings received and status updates on popular social networking sites, including Facebook and Twitter within the MOTOBLUR service platform.
mSocial includes 100MB of local data for all other internet surfing and email access. In addition, excess usage beyond 100MB is capped at S$30 per month, giving customers peace of mind when using Motorola DEXT. Also, as a launch promotion, mSocial is free to all customers who sign up for any 3G Flexi plans with the device.
SingTel customers can also access a suite of services to meet their mobile lifestyle needs. The exciting services include: i) MobileTV viewing for Channel 8 Primetime, Channel NewsAsia, Bloomberg and Football Frenzy ii) TrafficLIVE, an intelligent traffic planning service and iii) Android applications like SingTel’s first “BroadBand on Mobile” data usage application for Android devices. This application allows customers to keep track of their data usage and will be available free of charge soon.
Pricing and availability details
Motorola DEXT is available from Saturday, 23 January 2010 from as low as S - S$248 (on any 3G Flexi Plans) or S - S$348 (on SingTel's free incoming call plans). Customers on free incoming call plans who sign up for mSocial will enjoy an additional S$50 discount.
Customers on SingTel's free incoming call plans (excluding 3G Flexi plans) can sign up for mSocial at a promotional price of S$5.35/month (usual price is S$9.90). mSocial is free for customers who sign up for the latest enhanced 3G Flexi plans that come with 12GB of local data, starting from S$39/month, with local data usage capped at S$30.
To purchase DEXT, visit any SingTel retail store or SingTel Exclusive Retailers, and SingTel's online store, www.singtelshop.com.
To experience DEXT with MOTOBLUR, please visit www.motorola.com/motoblur. For the latest product news and promotions, customers can go to the Motorola page on Facebook and Twitter.
ImSocial
With the arrival of the much anticipated DEXT, SingTel will launch a social media marketing campaign, ImSocial (I am social) today. ImSocial is a campaign calling out to social networkers to form the first photo mosaic created via a social media platform.
A dedicated Facebook Page will be created and users can join as fans to upload a photo showing them at their 'social best' on the page. Selected photos will also be featured in SingTel's marketing campaign for Motorola DEXT.
The winning entry will get a chance to win an all expenses paid private party on a yacht with 10 of his/ her friends from social networks.
The public can experience this social media campaign on the 23 and 24 January 2010 at a popular shopping mall in the city area. For more information, visit www.facebook.com/ImSocial.
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