Google Expands Click-to-Call Mobile Ads for National Advertisers
March 2, 2010 2:39 PM | Google | Comments (0)
Google recently announced a new feature that allows advertisers to add a clickable phone number (see announcement with video) to their mobile ads, making it easy for customers to connect with the local business they're looking for directly by phone. This week Google expanded click-to-call phone numbers for national advertisers. Advertisers can now add a national phone number to the last line of ad text for any existing or new campaigns, making it easy for customers to connect with the business by phone directly from the ad, regardless of their location. This can be especially helpful when you're trying to connect with the business call center rather than a specific business location. After searching for a travel services, for example, you might want to call to discuss trip planning with an agent. Or after searching for car insurance, you might want to call for a quote. Now, if you're using an iPhone, Android device, or Palm Pre, you can just click the phone number to call the business without needing to navigate to a new page. To learn more about how to add a clickable phone number to your mobile ads visit http://adwords.blogspot.com. |  |
