Sprint Signs Deals with Four MVNO Partners
March 15, 2010 11:37 AM | MVNO | Sprint Nextel | Comments (0)
 This simplified offering from Sprint removes barriers to entering the Mobile Virtual Network Operator (MVNO) space and makes it easy and cost-effective for small to mid-sized companies to begin selling post-paid wireless service operating on the Sprint network but with their own private label. The brand recognition and customer loyalty cable providers, CLECs, VARs and traditional telephone companies enjoy allows for a solid starting point to reach out and sign new wireless subscribers. For example, William VanderPloeg, vice president, LDCB, a switchless reseller providing wireline long-distance service to business customers in 40 states, said, "The move into wireless makes the LDCBmore relevant to our customers." |
Shari Chesser, director of telephony and business services at NPG Cable, the 2009 Independent Operator of the Year, said, "The turnkey offering from Sprint allows NPG to enter into a quad play with video, Internet, home phone and cell phone service. And, we are able to get to market quickly without too much overhead." The turnkey suite of services cuts down dramatically on overhead costs by including activation, provisioning and billing support for post-paid wireless MVNOs and ensures that bill rating and trouble-ticket reporting and resolution will be easier. Ricky Moore, vice president of telephony, data and enterprise IT at Baja Broadband - which owns and operates broadband cable systems serving close to 100,000 residential and commercial business customers in the West - said, "This is a chance to work with a proven wireless provider and implement wireless offerings quickly."
Companies that sign on to Sprint's new solution will be able to fully customize their wireless offering, including pricing, marketing, sales strategy, and distribution channels. Michael Mayer, director of mobility at Chicago-based Call One - a telecom provider that offers a single source for integrating voice, data, video and internet services with phone systems and network equipment, wiring, installation and management - said, "This wireless solution from Sprint allows us to offer our customers another high-quality option to meet their complete telecom needs."
"Sprint's wireless turnkey solution gives companies the tools they need to enter the wireless space quickly and successfully," said Dan Dooley, president of Sprint Wholesale Solutions. "Mobile communications, whether voice or data, continue to exhibit strong growth. To remain relevant and to capitalize on this growth opportunity, service providers must find a way to satisfy the wireless needs of their customers. Many of Sprint's wholesale partners are successfully executing wireless strategies. While there is no single formula for success, we find companies that can effectively leverage the power of their brand, the loyalty of their customers and the assets in their core business are the winners when it comes to operating a successful MVNO."
For more information, visit: http://www.sprint.com/wholesale/mvno.shtml
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