Boost Mobile today announced the launch of a new mobile advertising platform for mobile phones. Acura and Fox Searchlight Pictures are among the first companies to advertise on Boost Mobile's mobile advertising platform.

Amobee, who offers mobile advertising solutions for wireless service providers, is Boost's official ad-selling and ad-serving partner. Amobee enables brands such as Boost Mobile to conduct relevant mobile advertising campaigns.

Boost Mobile and Amobee will work together to deliver ads to Boost Mobile's 4.6 million consumers, the majority of which are under the age of 30, who will be able to interact and respond. The first ads, which are expected to appear today, will feature information on Fox Searchlight Pictures' April 11 release of "Street Kings."

Opera, together with Helio, announced the first deployment of Opera Mini on a mobile service provider in the United States. As of today, Helio members can surf the Web with Opera Mini on their Ocean device with a specially-tailored version of the browser designed specifically for the handset.

Available as a downloadable application from Helio’s Web portal, Opera Mini is a perfect addition to the Helio Ocean, a sleek and powerful dual-slide device that offers an incredible breadth of functionality.

Opera Mini makes browsing on the Ocean even more fun and addictive with an elegant desktop-like experience that lets the user dive into the page to access the content they want. At the same time, Opera Mini serves pages at lightning speed so it will not slow down the on-the-go mobile experience to which Helio members are accustomed.

modu today announced a fundamental shift in the mobile handset industry by launching the world's first modular mobile phone, supported by variety of ecosystem partners. At the heart of the ecosystem is modu - a tiny, sleek mobile phone that is fully functional and easy to use.

The modu can be slipped into a wide variety of modu jackets - stylishly designed phone enclosures - and modu mates -- modu-enabled consumer electronics devices. modu's ecosystem offers boundless possibilities in a simple and affordable way.

Leading mobile network operators (MNOs) with a total of tens of millions of subscribers have already committed to modu, signing strategic partnerships that will see the first modu products available in the fourth quarter of 2008.

The MNOs are Telecom Italia's mobile division TIM, BeeLine (VimpelCom) of Russia and Cellcom in Israel.

Helio today released Mysto, an ultra-thin slider featuring a large, reflective mirror-like screen, a svelte, sapphire blue body and electrostatic keys that make the device shiver when pressed.

ysto also debuts two new Helio GPS search services, WHERE and Tellme, adding to Helio's burgeoning portfolio of GPS-enabled services that started with the industry-first launch of GPS-enabled Google Maps for mobile and GPS-tagging of photos and videos, plus real-time Garmin turn-by-turn Navigation. Combined with nationwide 3G access and Helio's acclaimed user interface and suite of communications services, Mysto is an ultimate mix of good looks and intelligence.

Based on the U600 that was released in Europe and Korea this past year where it has been a huge success, selling millions of handsets worldwide, Mysto has been customized and made exclusively for Helio for the U.S. market by Samsung.

Helio today announced the launch of its Helio Player PC software, which lets members manage their personal collection of music, videos and pictures on their computer then transfer to and from their Helio devices.

Available at no extra charge to Helio members, this extension of Helio Music gives members the ability to also purchase songs on their PC then transfer them to a Helio device via USB, or purchase songs over-the-air via a nationwide high-speed 3G network for delivery to both their device and their PC for one price.

Developed and hosted in partnership with RealNetworks Inc., Helio Player is the first PC application by a U.S. mobile carrier that allows users to import then manage music, videos and pictures in one place. A full-featured media manager, Helio Player's sleek user interface features three tabs for organizing Music, Video and Pictures. The application offers features including:

Another MVNO has bitten the dust.  This time it's XE Mobile.  The company posted the following on its website today:

It is with great regret that we must inform you that XE Mobile will be ceasing operations at the end of this year.  Phone service will be terminated and all account balances will expire on December 31st 2007.  We thank you for your continued support. 

The XE Mobile Team. 

For more information on how to keep your mobile number and balance dial 611 and choose option 9 from your XE Phone or call 866-994-3893.

XE Mobile was a pre-paid MVNO that launched in April 2006 that targeted college users.  Apparently, XE Mobile just couldn't get off the floor.

Those limitations are a thing of the past with the launch of Helio's exclusive YouTube application. Available for Helio Ocean users at no additional charge and running over a nationwide high-speed 3G network, the custom application is complete with integrated video capture and upload for near real-time sharing of experiences, GPS tagging of videos, personalization and access to community features like rating and commenting on videos, all available for the first time in one place on mobile. Designed to work seamlessly with Helio Ocean, the YouTube application is another way Helio gives its members untethered access to their content and their friends.

Telespree Communications, a device based self-service platform provider for wireless carriers and Mobile Virtual Network Operators (MVNOs), announced that Virgin Mobile USA has deployed Telespree’s Over-The-Air (OTA) solution to automate its mobile handset programming process. Virgin Mobile USA implemented Telespree’s solution to further improve its customer experience..

Virgin Mobile USA deployed Telespree technology for first time programming of new devices as well as for existing users who want to change or upgrade their mobile phones.

The phone is automatically programmed, without manual inputs or assistance from customer care agents via the Telespree OTA process. Virgin Mobile USA began incorporating the Telespree programming solution on Virgin Mobile USA handsets in the third quarter 2007, and plans to implement the OTA solution in all new Virgin Mobile USA handsets.

The Ocean is giving Helio members greater freedom and doing its part to unchain people from their PCs with the launch of the Helio File Viewer. Ocean users can now view, save and share documents and images while on-the-go, making Ocean more versatile than ever.

Along with new attachment viewing capabilities, Helio is also announcing Mail for Microsoft Exchange 1.2, an upgraded version of its application that allows users wirelessly synchronize email, calendar and contacts from their companies' Microsoft® Exchange Server.

Ocean makes it easier to mix business and pleasure with Helio File Viewer. Members can now view important documents sent via email or view documents saved to their device for review on-the-go. The Helio File Viewer, which is available at no additional cost, gives members access to Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Adobe PDF, Plain Text and HTML documents as well as images (BMP, GIF, JPEG, PNG, WMF, EMF) making it easier to be in-the-know.

Disney is resurrecting Disney Mobile by moving it to another market.  Disney announced today it and Softbank Corp. have agreed to launch a mobile phone service in Japan.  Disney hopes to use its popular characters to grab a piece of Japan's hyper competitive mobile phone market.

Disney announced last September that its Walt Disney Internet Group (WDIG) will cease operations of its U.S.-based mobile virtual network (MVNO) phone service later this year (after starting it in April 2006). 

Disney had announced it will instead explore a new business model for its content and services that might include offering its popular Family Center product through a partnership with a major U.S. carrier.  It seems Disney opened up its exploration for partnerships to the international market by teaming up with Softbank.

Another MVNO bites the dust! Fist Mobile ESPN, then Amp'd Mobile, now its the Walt Disney Internet Group (WDIG) announcing that they will cease operations of its U.S.-based mobile virtual network (MVNO) phone service later this year and will instead explore a new business model for its content and services that might include offering its popular Family Center product through a partnership with a major U.S. carrier.

The Family Center suite allows users the ability to display the location of a child’s handset on a map, to limit when and how the child’s phone is used, and to set limits on expenditures in terms of voice and data.

WDIG, a worldwide leader in the mobile content business, is exploring opportunities with major U.S. carriers with regard to a new business model for the Family Center features. Current Disney MVNO customers will continue to receive service and support until Dec. 31, 2007.

Today Helio introduced the Fin by Samsung, the thinnest folder currently available in the U.S. The Fin's ultra thin blue-black magnesium body comes packed with Helio's full line-up of 3G content and services including MySpace on Helio, GPS-enabled Google Maps for mobile, YouTube, HelioUP for instant upload of photos and video to YouTube, Flickr and other destinations, plus Helio's messaging suite which combines Instant Messages, text messages, picture messages and emails in one ultimate inbox.

Main features include

• Just over 11mm deep - the thinnest folder currently available in the U.S.
• Runs on a high-speed nationwide 3G network
• 3 megapixel camera with 4x digital zoom
• Night mode and built-in Photo Studio for high quality photos and video
• 2.3 inch QVGA display

Today Disney Mobile network announced the availability of the Samsung DM-S105 and DM-S110, the first comprehensive mobile phone service secifically designed for families.

The slim, curved clamshells, available in soft pink (DM-S110) or metallic silver (DM-S105), offer an array popular features, as well as family-focused services available for Disney Mobile subscribers.

Users can capture pictures with the phones' integrated digital cameras and share those images via multimedia messaging. In addition, both handsets are equipped with Bluetooth(R) wireless technology and speakerphone for easy, hands-free communication.

The DM-S105 and DM-S110 are as family friendly as they come. At the core of Disney Mobile's family plans are the unique Family Center eatures, which allow parents to monitor spending limits, determine when their child can use their mobile phone, who they can talk to, and the ability to locate their child's phone using GPS technology.

Nokia and Leap Wireless, Inc. today announced the availability of the Nokia 6275i handset, a slim candy-bar phone for Cricket customers.

Ideal for efficient, hassle-free communications, the Nokia 6275i phone has a user-friendly Nokia menu structure, animated wallpapers and screensavers and picture-enabled caller ID. The Nokia 6275i phone also features a high-resolution, 2.0 megapixel camera with digital zoom and flash, integrated FM radio and MP3 stereo, 21MB of on-board memory for user data, and flexible connectivity via USB, infrared or Bluetooth.

The Nokia 6275i phone is also compatible with Cricket's nationwide roaming service, and is Java capable for downloadable wallpapers, screensavers, games and ringtones directly over the air to add to those already included on the phone.

The Nokia 6275i measures 4.29 x 1.68 x 0.677 inches and weighs 3.7 ounces--with digital talk time up to 4 hours and standby time up to 10 days.

• The Ocean delivers 3G mobile experience, exclusively on Helio's nationwide service
• Instant Messages, text messages, picture messages and emails from the major portals and ISPs in one location
• Running over a nationwide high-speed 3G network
• Offers full over-the-air music downloads, video-on-demand, a high-resolution camera
• HTML browser, GPS-enabled Google Maps for mobile, Buddy Beacon
• First-of-its-kind full Web search from the device home screen
• Integration of IM presence into the address book
• GPS tagging of photos and videos, MySpace on Helio

The Japanese are coming to the US cell phone market.  Hopefully, they won't take over like they are doing with the automotive maket. 

KDDI Corp. (of Japan) is planning to offer a cell phone service in the U.S. targeting Japanese subscribers.  Why only Japanese subscribers?  Well we don't know.

The company plans to offer the service via a network operated by Sprint Nextel Corp, with the brand name "KDDI Mobile".  KDDI would be the first Japanese cellphone carrier to launch its own brand overseas.  Japan's largest mobile phone service provider NTT DoCoMo Inc. has also been expanding overseas, mostly by licensing agreements for its popular "i-mode" Internet-capable mobile phone service.

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