| Nokia, Sony Ericsson, Motorola and NTT DOCOMO announced today their intent to unite Symbian OS, S60, UIQ and MOAP to create one open mobile software platform. Together with AT&T, LG Electronics, Samsung Electronics, STMicroelectronics, Texas Instruments and Vodafone they plan to establish the Symbian Foundation to extend the appeal of this unified software platform. Membership of this non-profit Foundation will be open to all organizations. This initiative is supported by current shareholders and management of Symbian Limited, who have been actively involved in its development. Plans for the Foundation have already received wide support from other industry leaders. | |
Sony Ericsson has unveiled a cell phone accessory "Design Collection" by one of the world’s most famous tennis players, Maria Sharapova, to a select audience of international lifestyle journalists flown into London for the special occasion.
Maria Sharapova is Sony Ericsson’s first global brand ambassador. The four year agreement was sealed in January 2008 and the Maria Sharapova Design Collection is the first design collaboration campaign to be announced.
Some of London’s up and coming faces on the catwalk modelled the season’s fashion look by young urban designers to compliment the Maria Sharapova Design Collection. Louise Roe, stylist and fashion expert, hosted the show and presented the Sony Ericsson mobile phone accessories to leading lifestyle media writers from around the world. The Maria Sharapova Design Collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet. | 
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| Sony Ericsson today unveiled a brand new way to experience games on your mobile phone with the new F305. This new handset features Motion Gaming which puts ‘fun and entertainment’ at the heart of the mobile phone. In addition to horizontal gameplay and dedicated gaming controls, to let you control the action the way you are used to, the F305 lets the user control the action with a swing or a swipe of the phone. Targeted firmly at a youth audience, the F305 with Motion Gaming lets users control games with the flick of a wrist or the swing of an arm, and then see the results straightaway on the screen. Using advanced motion sensor technology, the phone can, for example, follow your actions to imitate bowling or casting a fishing line. With the F305 your favourite game is only one-click away. Enjoy the full gaming experience with stereo speakers, which also come in handy for sharing the latest track on the media player. Add a 2.0” screen into this pocket-sized slider phone and the F305 takes playing games on your mobile to a whole new level. To complement the F305 there is also now a handy new accessory available for the serious gamer. | 
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| Sony Ericsson today announced two new entry-level candy-bar phones, designed for lasting communication. With superb talk and standby times, torch functions and FM Radio the J132 does the basics well. Add the camera and Bluetooth functions to the K330 and you get further features on an equally straightforward phone. The J132 is a talk and text phone with FM radio and stereo hands free kit; the solid feel and dust-resistant keypad make it an ideal everyday companion. For those wanting a clear-cut camera phone, the K330 with video capture and Bluetooth sharing is the obvious choice. This phone also offers FM radio listening via speakerphone or stereo headset. Everything about the J132 is uncomplicated. Its clear and bright screen coupled with its one-click shortcuts and easy-to-use navigation key means that you are ready to text, search for a number or access the FM radio without fuss. | 
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Sony Ericcson today unveiled the new C905 Cyber-shot and S302 Snapshot camera phones which allows people around the world to capture and share vivid photos whatever their needs, photography skills or budget. Whether it is a compact camera phone with prestige good looks, or a real alternative to a digital camera, Sony Ericsson has the phone for the job. The C905 is Sony Ericsson’s first Cyber-shot slider and its most advanced camera phone yet. With an 8.1 megapixel camera and real camera flash amongst its cutting-edge capabilities, it offers easy photo-taking in a phone that derives its looks from a digital camera and offers the picture quality to match. In comparison the S302 Snapshot is for those who want it all at an affordable price – good looks, must-have features and a pocket-sized slim design. Building on Sony Ericsson’s camera phone heritage, the C905 Cyber-shot phone and S302 Snapshot are all-round performers that maximise their camera credentials. | 
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R&B superstar Usher is teaming with Sony Ericsson to promote its new Walkman music phone in the U.S., Canada and 20 European countries. The phone will come loaded with Usher ringtones and full-album downloads.
The marketing campaign will allow users access to exclusive content, a chance to meet Usher on video shots and a chance to win VIP tickets for Usher's North American tour later this year, which is sponsored by Sony Ericsson. Fans will also be able to vote on what bands Usher will go on tour with.
Usher will work with AT&T in marketing efforts to help sell the cell phones. AT&T is the exclusive wireless operator in the United States,
Usher's fifth album, "Here I Stand," was released last Tuesday and is expected to debut next week at number one on Billboard 200.
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Adobe Systems Incorporated today announced the Open Screen Project, supported by a group of industry leaders, including ARM, Chunghwa Telecom, Cisco, Intel, LG Electronics Inc., Marvell, Motorola, Nokia, NTT DoCoMo, Qualcomm, Samsung Electronics Co., Sony Ericsson, Toshiba and Verizon Wireless. The project is dedicated to driving rich Internet experiences across televisions, personal computers, mobile devices, and consumer electronics. Also supporting the Open Screen Project are leading content providers, including BBC, MTV Networks, and NBC Universal, who want to reliably deliver rich Web and video experiences live and on-demand across a variety of devices.
The Open Screen Project is working to enable a consistent runtime environment -taking advantage of Adobe Flash Player and, in the future, Adobe AIR -that will remove barriers for developers and designers as they publish content and applications across desktops and devices, including phones, mobile Internet devices (MIDs), and set top boxes. | 
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ARM, Hynix Semiconductor, Inc., LG Electronics, Samsung Electronics, Silicon Image, Inc., Sony Ericsson Mobile Communications AB, and STMicroelectronics today announced the formation of a working group committed to creating an open standard for next-generation memory interface technology targeting mobile devices.
This first-of-its-kind memory standard for dynamic random access memory (DRAM), named Serial Port Memory Technology (SPMT), will enable extended battery life, bandwidth flexibility, significantly reduced pin count, lower power demand and multiple ports by using a serial interface instead of the parallel interface commonly used in today's memory devices.
This technology will be ideal for mobile handset manufacturers and consumers because it will dramatically extend battery life while allowing high-performance media-rich applications that will be the norm on next-generation mobile phones. | 
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Sony Ericsson today introduced two new HSDPA phones into its line-up; each clearly designed to take its range web-enabled phones in a different direction, The Z780 expands the company’s range of devices for markets outside of Europe and the compact G502 brings the power of the web to a mainstream audience. The Z780, a sister product to the recently announced Z770, is set to broaden the range of web-enabled phones into more markets across the globe. It packs tri-band 3G and HSDPA into its stylish clamshell frame, letting you receive email or browse the web at high speed in countries across the world. It also introduces built-in aGPS, giving users the opportunity to carry their navigation solution with them on their phone. The new G502 is the latest in an established line of classic Sony Ericsson phones that cram a wealth of time-saving features into an affordable, pocket-sized phone. The G502 is the first such model, however, to feature high-speed HSDPA capability. | 
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Today AT&T announced the Sony Ericsson Z750a. Available in the U.S. exclusively at AT&T, the Z750a is an affordable and stylish handset with a mirrored clamshell design and a hidden exterior display that illuminates when the phone is in use. As Sony Ericsson's first 3G/HSDPA handset for the U.S. market, the Z750a features mobile broadband for a high-speed Internet1 connection and access to multimedia content that complements its multimedia player, 2.0 megapixel camera, Internet1 browser and e-mail2 capability using AT&T's Mobile Email application. The Z750a works hard, offering features such as data download transfer speeds from 600 to 1400 kbps from AT&T's High Speed Packet Access (HSPA) 3G network, support for AT&T's Mobile Email, a 2.0 megapixel camera, full HTML web browsing1 capabilities and stereo Bluetooth 3 support (A2DP). The Z750a also plays hard with 3D gaming capabilities, a media player that supports numerous media file types for listening to your favorite music tracks and video. The phone has up to 26MB4 of internal memory and is Memory Stick Micro (M2) compatible, currently upgradeable to 8GB5, providing ample storage space for photos, videos, music, games and more. | 
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Sony Ericsson today unveiled the T303, an attractive phone that is small and neat enough to carry with you on every occasion. This compact slider phone has been given the high-end treatment, with a mirrored screen, metal housing and chrome finish.
The T303’s diminutive size is distinctive for all the right reasons. Because it doesn’t take up much room, it’s perfect for those nights out when space is limited and not everything can come out with you. The T303’s compact size means that this phone will always be one of the chosen few.
The T303’s metal and chrome finish makes it hard for those around you not to be impressed by its premium appearance. Its soft shape and smooth sliding mechanism make it a feel-good experience that you can enjoy every day. And the mirror glass display on the front of the phone goes yet further in making the T303 even more stand-out in its appearance.
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Sony Ericsson today launched a new generation of phone: Touchscreen organisers with a broad appeal. The G700 and G900 phones are essential tools designed to organise the lives of all those with busy schedules to juggle, both at home and at work. - The G700 is here to help you live your life to the full. This personal organiser in-your-pocket keeps your contacts, calendars, notes, pictures and favourite Web sites all in one place and just a fingertip away. Touch and go.
- The G900 has all the functions of the G700 with the added features of a unique new 5.0 megapixel Touch Auto Focus camera, touch photo album and editor. Perfect for those looking for a one-touch media experience combined with their organiser.
Sony Ericsson G700 phone | 
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| Sony Ericsson today revealed the W980, a Walkman phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile. W980 Walkman phone Created with music in mind - Clear audio experience - Superior sound quality lets you enjoy your music as it was meant to be heard
- Walkman on Top - Intuitive music access and control
- Storage solutions - 8GB internal memory lets you store up to 8,000 songs
Be true to the original recording. The W980 Walkman phone is designed to allow you to listen to music as it should be heard. | 
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| Sony Ericsson today announced two high-performance additions to its popular Cyber-shotTM phone range with the launch of the C702 Cyber-shot and C902 Cyber-shot. The two phones, packed with the latest camera technology, make it effortless to take perfect pictures of those spontaneous moments – day or night, at a bar or the beach – and instantly share them with friends and family. Sony Ericsson C702 Cyber-shotTM - Splash and dust resistant – perfect for your active lifestyle
- Single-handed camera use – for spur-of-the-moment photos
- Built-in GPS with location-based imaging – sort and view your photos according to where you took them
Never too extreme
You can use the C702 Cyber-shot in a range of different conditions, as its unique design means its both splash and dust resistant. | 
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Sony Ericsson today announced the launch of the new Z770, an elegant clamshell phone optimised for the web and benefiting from HSDPA data speeds. This classic-looking clamshell phone offers capabilities beyond expectation. It is designed to make it straightforward to surf the web or receive the latest news, and the ‘email set-up wizard’ makes it simple to access your inbox. The Z770 can also be connected directly to a laptop (via USB cable) and can be used as a modem. Z770 phone – Gets you online with effortless style - Easy email set-up – for ultimate convenience
- High-speed web access and intuitive navigation features for fast web browsing
- Google Maps for Mobile – receive step-by-step directions on your screen to your destination
Style in your pocket
A compact, reliable phone that helps you juggle work, home, friends and family. | 
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Today marked the launch of XPERIA and a new era in mobile communications with the announcement of the XPERIA X1, a stand-out, arc slider phone from Sony Ericsson designed to address the growing need for a premium, converged mobile experience.
The XPERIATM X1 combines a 3-inch clear wide VGA display and a full QWERTY keyboard within a quality metal-finish body. With Windows Mobile inside, the XPERIA X1 lets you choose from a dynamic range of activities at anytime and anywhere; from enjoying your favourite entertainment content to working efficiently on-the-move. Access a world of experiences simply by touching the XPERIA panel on the screen.
Sony Ericsson XPERIATM X1 - Convergence of multimedia entertainment and mobile Web communication
- Unique arc slider with wide pitch easy-to-use QWERTY keyboard
- XPERIA panels - arrange as you want for easy access
- Enjoy multimedia entertainment on bright wide VGA display
- Windows Mobile capabilities
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Sony Ericsson today unveiled the next stage in the evolution of PlayNow arena, its popular over-the-air (OTA) download service. At the MIDEM conference in Cannes, Sony Ericsson announced deals with 10 major record labels, adding over 5 million new tracks to its extensive catalogue.
Sony Ericsson also unveiled the design and URL for PlayNow arena and launched PlayNow Uncut, (formerly M-Buzz) a music promotional space for new, unsigned and developing artists.
Sony Ericsson also announced partnerships with 10 of the largest international and regional music labels including: Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5 Music, Bonnier Amigo and VidZone, adding over 5 million new tracks to PlayNow arena. Sony Ericsson is currently negotiating further deals with a host of regional labels to further broaden the variety of music available and bring a wealth of localised content direct to the consumer.
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| Sony Ericsson has announced the launch of the T270 and T280, a stylish duo of affordable priced phones set to appeal to differing audiences. The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth technology. Sony Ericsson T280
Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy access to the 1.3 megapixel camera and just one click to begin writing a new text message. | 
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Sony Ericsson today announced the launch of two new mobile phones, the R300 Radio and R306 Radio, both designed to deliver a credible radio-listening experience to a global audience, and ideally suited to emerging markets such as India.
The R300 Radio and R306 Radio allow you to tune-in to your favourite music shows or sports reports, across both AM and FM broadcasts. The handset offers a radio-inspired design and feature set on a choice of either a candy bar or clamshell phone.- True radio design - Dedicated radio speakers and preset channel buttons
- Loud sound - 3D sound enhancement and volume boost for noisy environments
- AM/FM Frequencies - Tune-in to your favourite station
Both of these new phones are designed to have a clear radio look-and-feel.
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