Today we’re introducing First View: an engaging and highly visible way to share your brand story with compelling video creative across Twitter’s massive audience.
Each day, millions of people come to Twitter to engage in conversations about their passions and every topic of interest that continually shapes culture. At the same time, marketers come to Twitter to reach this live, premium audience through Promoted Trends and Promoted Moments, creating significant brand moments for their product launches, event sponsorships, and film premieres. Now, with First View, marketers can scale their efforts even further.
Premium placement, maximum reach
First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
We’re rolling out First View gradually to managed clients in the US, and in the coming months have plans to expand it globally. To get started, reach out to your Twitter account team.
Source: Twitter Blog